Thursday, October 28, 2010

Media Log

TIME
TYPE
TOTAL
Day 1
5am-6am
Radio
1 hour
1:30-2pm
DE-newspaper
30 min
Often

Day 2
Facebook
2-3 hours/day

5am-6am
Radio
1 hour
6pm-8pm
TV
2-3Hours
In between classes
Magazines (People, Cosmo and Elle)
2 hours /day












My favorite part of advertising or where I pay the most attention is by far in magazines. There is something exciting about the glossy pages, high fashion ads, and the smell that makes reading a magazine feel personal. It’s not the side pane of face book, the boring old man on the radio in the morning and it’s not the same ad playing over and over on commercials its eye catching and I spend a lot of my free time reading magazines.  After reviewing my personal tracking of daily media, it is easy to see where I could be targeted very easily by advertising. If I was an advertiser, in an effort to break through the clutter and target myself I would repeated make eye catching adds and place them in magazines that I read regularly. And make it very clear where I can go buy these items. I have purchased fragrances often because of the ads in the magazines.   

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