Objective: To bring back diminishing sales.
Target Audience: 25-45 year old consumers, higher target for women who choose active lifestyles and are body image conscious. Psychographically, the targeted market would be individualists who tend not to buy mainstream products. When choosing a sneaker they place greater emphasis on results, distinctiveness and design elements.
Message theme: A tennis shoe is more than just a shoe. What does your sneaker do for you? Toning and firming has never been this easy.
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