Media Log

TIME	TYPE	TOTAL
Day 1
5am-6am	Radio	1 hour
1:30-2pm	DE-newspaper	30 min
Often Day 2	Facebook	2-3 hours/day
5am-6am	Radio	1 hour
6pm-8pm	TV	2-3Hours
In between classes	Magazines (People, Cosmo and Elle)	2 hours /day

My favorite part of advertising or where I pay the most attention is by far in magazines. There is something exciting about the glossy pages, high fashion ads, and the smell that makes reading a magazine feel personal. It’s not the side pane of face book, the boring old man on the radio in the morning and it’s not the same ad playing over and over on commercials its eye catching and I spend a lot of my free time reading magazines.  After reviewing my personal tracking of daily media, it is easy to see where I could be targeted very easily by advertising. If I was an advertiser, in an effort to break through the clutter and target myself I would repeated make eye catching adds and place them in magazines that I read regularly. And make it very clear where I can go buy these items. I have purchased fragrances often because of the ads in the magazines.   

Test Questions

Chapter 4
__________ is the process of identifying specific purchasing groups based on their needs, attitudes and interests.
A. Market Segmentation
B. Consumer Benefits
C. Budget Tactics
D. Communication Analysis

The largest part of the money spent in a typical business budget is on which of the following?
A. Advertising
B. Consumer Promotions
C. Trade Promotions
D. Payout Planning

Chapter 5
The key advertising personnel include the account executive, traffic manager and _______.
A. planning
B. marketing
C. creatives
D. janitors

When choosing an advertising agency it is not likely to be profitable for smaller businesses to choose:
A. in-house
B. external agency
C. magazines
D. newspapers

Chapter 6
A creative brief includes the objective,_______, message theme, the support and the constraints.
A. advertising theory
B. the target audience
C. the account execcutive
D. the brand

Visual ______ is the universal language that makes global advertising possible.
A. leverage
B. components
C. abstract images
D. esperanto

Creative Brief

Product:                                   Reebok Easytone Shoes

Objective:                                To bring back diminishing sales.

Target Audience:                      25-45 year old consumers, higher target for women who choose active lifestyles and are body image conscious. Psychographically, the targeted market would be individualists who tend not to buy mainstream products. When choosing a sneaker they place greater emphasis on results, distinctiveness and design elements.

Message theme:                       A tennis shoe is more than just a shoe. What does your sneaker do for you?  Toning and firming has never been this easy.