The Persuaders

After watching the persuaders some things I learned about advertising were that it is one very profitable and costly idea. I never realized the large amounts of money that went into advertisements. I also became aware of the constant struggle agencies face to break through to the consumers. The video talks about the clutter of the media and how they are troubled by trying to stand out and not just become part of the clutter. Another issue rises about the concern that we will as a society become “numb” to advertisements by all the clutter. One of my favorite parts of the clip was the saying that related consumers to roaches and how they keep spraying and its not working because we have developed a tolerance.