Since my sense of direction is a little misleading, I decided to purchase a navigation system. When contemplating what brand and which exact model to buy I began to ask people I knew who owned a GPS which brand they had and why they liked it. Even before consulting others the only brands I had heard of were Garmin and TomTom. After getting feedback and confirming my perceptions I chose TomTom. When thinking of this brand instantly the five words that come to mind are Top of the line, updated, good signal, helpful and easy to use. With the help of friends and the woman at Best Buy this brand was most appealing because it had many attention grabbing features.
As consumers our views of brand name merchandise are shaped by the people around us and word of mouth. I believe what makes consumers persuaded into buying their products is the appearance that they are better than the other competitors because everybody wants the best. Without advertisement and persuasive media we would not want the things we do not have. 
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