1. The consumer trends that dominated the digital media landscape in 2010 include: internet usage, search activity, e-commerce, online video consumption as well as online and mobile advertising.
2. Facebook accounts for 12.3 percent of time spent online, passing up google and yahoo sites and ranking number one for 2010 media consumption time.
3. The attention of the marketplace has gone to mobile, gaming and search technologies and the main service appears to be the mobile application marketplace.
4. The digital advertising marketplace is at an all time incline, with social media and new mobile innovations, opportunities have gone through the roof.
5. According to Comm Score, one can expect to see continued growth in the use of mobile devices to obtain real-time price and product information in support of an intended in-store buying decision and the likelihood that the information obtained will drive some of that buying activity to actually occur online.
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