Monday, January 31, 2011

Inovations of Marketing and PR

StickyBits
Bar-Codes of the Future
1-The basic idea behind the idea of StickyBits was to get consumers online, once again with an incentive behind it, a very interesting idea that could take off with the right people behind it.
2-It’s easy to see the potential of such an application, especially with online mobile media on the rise. I feel every idea on that list will take if the necessary tweaks are made to perfect the ideas.  With StickyBits, potential is endless and it could be a successful and profitable arena if the problems with the scanning and the free opinion reviews and turned the focus toward advertising and coupons and solid legitimate information for consumers.
3-StickyBits fits into the new rules of marketing framework by informing the customer with the given information in the barcodes, they also gain insight into the global conversation by being able to see reviews for objects, and especially by being believable and human because it is very obvious the information is coming from all kinds of real people.
4-The new ideas for TiVo will be big, being able to purchase items straight from the TV while sitting on the couch will be profitable. Instead of just seeing a stars outfit and wondering where you can buy it, you can now straight from the TV. It has the potential to be brilliant, just think you can add it on to your cable bill… BRILIANT!!
5-Out of the top ten innovative ideas, I feel with the popularity of Apple, the iAds would most likely become a standard. There is a lot of money and demand in Apple and the idea seems to be the most solid.